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For Marketing Leads

Defend your budget with revenue, not enquiries.

Marketing in healthcare is usually judged on lead volume, which is the one metric that can be bought cheaply and means least. Drapto ties every channel and campaign to the invoices it produced.

NADI · MARKETING
● Channels 5, instrumented
● Referral loop closed
● Camp conv. tracked
✓ one number per channel
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Funnel from 1000 enquiries to 430 collected with the loss at each stage
The expensive drop is not enquiry-to-booked. It is booked-to-collected — patients you already paid to acquire.
RevenueThe metric channels
are judged on
Per channelCost per patient
acquired
FunnelEnquiry to first
invoice, tracked
BudgetSpend against
realised revenue

Anyone can buy enquiries. Patients are harder.

The channel that looks busiest on a lead report is frequently the one producing the fewest patients who pay. Without tying spend to invoices, that gap stays invisible until the budget review.

Every channel measured against invoices

Channels tied back to invoices
Attribution that ends at an invoice, not a click.

Website, search advertising, social, referring doctors, corporate accounts and walk-ins are each measured on the revenue they produced — which is the only comparison that treats offline referral sources fairly.

  • Channel ROI tied to actual invoices, not clicks
  • Website, search, social, referral doctors, corporate and walk-in
  • Campaign budgets compared against realised revenue
  • Source attribution carried through to the patient record
Referring doctorsBest revenue per unit spent
Top ROI
Search advertisingHigh volume, moderate conversion
Review
SocialEnquiries strong, revenue weak
Reassess
Walk-inNo acquisition cost
Free

Cost per acquired patient, and where the funnel leaks

Blended acquisition cost hides the campaign quietly wasting money. Splitting by channel and campaign, with conversion tracked from enquiry to first invoice, shows exactly where the loss happens.

  • Cost per patient acquired by channel and campaign
  • Lead-to-patient conversion funnels
  • Budget versus realised revenue per campaign
  • Free calculator for acquisition cost and lifetime value
Campaign ALowest cost per patient
Scale
Campaign BAcquisition cost climbing
Cap
FunnelEnquiry → consult → invoice
Tracked
LTV : CACModelled on margin
Calculated
Benefits

What changes for your team.

Budget conversations change

Arguing for spend with revenue attribution behind you is a different conversation from arguing with lead counts.

Waste gets cut with evidence

Ending a channel becomes a decision backed by data rather than a disagreement with the owner.

Scaling stops being a gamble

Knowing cost per acquired patient by campaign makes increasing budget a calculation rather than a hope.

Offline sources get credit

Referring doctors and corporate accounts are measured properly instead of being invisible next to digital.

Questions

Straight answers.

How is a patient attributed to a channel?

Acquisition source is captured and carried to the patient record, so revenue that patient generates traces back to the channel that produced them.

Does this replace ad platform reporting?

No. Ad platforms report their own performance. Drapto reports what happened afterwards — whether those enquiries became patients who paid.

Can I see where the funnel drops off?

Yes, lead-to-patient conversion funnels show where enquiries are lost between first contact and first invoice.

Does it measure offline channels?

Yes. Walk-ins, referring doctors and corporate accounts sit alongside digital channels in the same comparison.

Prove which channel produced patients.

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Tenant isolationYour data is separated from every other account.
Full audit trailEvery sensitive action is logged, including support access.
Role-based accessStaff see only what their role should see.
Export freedomYour data exports whenever you want it.

Built to standards, not to a demo

ABDMABHA linking, consent flows
FHIR R4Records and claim bundles
NHCXBundles built & validated
DPDPConsent and purpose limitation
Indian data centresHosted in Indian data centres
Offline codingNo API key, no per-call cost

Built around what you actually do all day.

The screens you open every hour, not the ones in a demo.

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