The button is the strategy
Every service page needs one action — book, call, or WhatsApp — above the fold and repeated at the end. A page that informs without offering the next step donates its reader to the hospital that does.
Ask less, convert more
Name, phone, preferred day. Every additional mandatory field costs completions; the history form can wait for the visit. The form’s job is contact, not intake.
| Item | Standard | Consequence / owner |
|---|---|---|
| Service page CTA | One action, above the fold | Every page |
| Form fields | Three mandatory, maximum | Booking form |
| Instant confirmation | Doctor, time, map, reschedule link | Automated |
| T-24h reminder | Same channel as booking | Automated |
| No-slot fallback | Waitlist capture, not dead end | Form logic |
Confirmation is part of the product
An instant confirmation with doctor, time, location pin, and a reschedule link converts a form-fill into an appointment. Silence after submission converts it into a call your desk now has to make.
What to do on Monday
- Count clicks from homepage to booked; target three.
- Cut your form to three mandatory fields.
- Turn on instant confirmation with a map pin.
Worked examples on this page are illustrative arithmetic on stated assumptions, not measured market statistics.