The referral base moves on introduction
Nearby GPs and smaller facilities refer to people, not departments. A structured introduction round — visits, a profile note, the direct booking line — in the consultant’s first month builds the pipeline that posters never will.
Fill the diary deliberately
Empty new-consultant slots should absorb overflow from senior colleagues’ waits, second-opinion reviews, and camp follow-ups from day one. The diary that starts structurally fed ramps months faster than the one waiting for walk-ins.
| Item | Standard | Consequence / owner |
|---|---|---|
| Referrer round | Visits + profile + direct line | First month |
| Overflow routing | Senior waitlists offered the new diary | From day one |
| Camp follow-ups | Routed to the new consultant | Standing |
| Niche statement | Specific interest published | Website + note |
| 90-day review | Diary mix examined, adjusted | Management + consultant |
Publish the niche
“Orthopaedics” is a department; “shoulder and sports injury” is a reason to travel. The consultant’s specific interest, stated on the website and the referral note, gives both patients and referrers a hook memory can hold.
What to do on Monday
- Book the referrer introduction round before the joining date.
- Route overflow and camp follow-ups to the new diary.
- Publish the niche line on the profile page.
Worked examples on this page are illustrative arithmetic on stated assumptions, not measured market statistics.