Report within the week
The camp report delivered in five days — participation, category aggregates, follow-up bookings — lands while the HR head still remembers the tent. The same report in five weeks is archaeology.
Propose the next concrete step
Not “let’s stay in touch” — a specific offer: OPD panel rates for employees, a quarterly screening calendar, a dedicated coordinator. HR buys administrative relief; sell the relief.
| Item | Standard | Consequence / owner |
|---|---|---|
| Camp report | Day 5, aggregates + bookings | Account owner |
| Panel proposal | Specific rates, named coordinator | Within the month |
| Quarterly calendar | Screenings + talks scheduled | Standing |
| Utilisation snapshot | Sent quarterly, floor applied | Automated |
| Renewal deck | Year-on-year comparison | Built continuously |
The renewal case builds itself
Every consultation, every closed follow-up, every quarter’s comparison becomes next year’s renewal deck — if it was captured. The account you instrument from day one renews itself; the one you serve from memory re-auditions annually.
What to do on Monday
- Set the day-5 report as a camp deliverable.
- Write the standard panel proposal template.
- Instrument utilisation from the first employee visit.
Worked examples on this page are illustrative arithmetic on stated assumptions, not measured market statistics.