Marketing Center ties every channel and campaign to the invoices it actually produced — so spend is judged on patients who paid, not on clicks, leads or impressions.
Enquiries are easy to buy. Patients are not.
Any channel can generate volume if you judge it on leads. The channel that looks busiest is frequently the one producing the fewest patients who actually pay — and you cannot see that without tying spend to invoices.
Website, search advertising, social, referring doctors, corporate accounts and walk-ins are each measured against the revenue they produced. Not clicks. Not impressions. Invoices.
A blended acquisition cost hides the channel quietly wasting money. Splitting it per channel and per campaign shows exactly which spend earns its place in next quarter's budget.
Patient Reactivation identifies dormant patients from your own visit history, segments them by value and how long they have lapsed, and drafts outreach for each segment. Reaching a lapsed patient costs a fraction of acquiring a new one.
Ending a channel becomes a decision backed by revenue data rather than an argument between marketing and finance.
When you know cost per acquired patient by campaign, increasing budget stops being a gamble.
Referring doctors and corporate accounts are measured properly instead of being invisible next to digital channels.
Next period's allocation follows realised revenue per channel rather than last period's habit.
The acquisition source is captured and carried through to the patient record, so the revenue that patient generates can be traced back to the channel that produced them.
No. Ad platforms report on their own performance. Drapto reports on what happened afterwards — whether those enquiries became patients who paid.
Yes, lead-to-patient conversion funnels show where enquiries are lost between first contact and first invoice.
Yes. Walk-ins, referring doctors and corporate accounts are treated as sources alongside digital channels.