IVF revenue is not per visit — it is per cycle, often paid in stages, after a long consultation-to-decision gap and expensive acquisition. Drapto measures revenue at cycle level, tracks staged payments as they age, and shows what a started cycle actually costs to win.
One lost cycle costs more than a month of consultations.
Fertility economics concentrate enormous value into a small number of decisions. A consultation that never converts, or a package instalment that quietly ages past ninety days, matters far more here than in almost any other speciality.
Consultations, investigations, procedures and the cycle itself all carry different economics. Drapto reports revenue by treatment and by clinician so you can see which parts of the pathway carry the centre and which are effectively loss leaders.
Package and instalment structures mean substantial sums sit outstanding for months by design. The risk is that genuine arrears look identical to scheduled instalments until someone checks. Ageing buckets separate the two.
Fertility acquisition is expensive and the decision window is long. Measuring channels on enquiries is close to meaningless here — the only number that matters is cost per cycle started, by channel and campaign.
You can see which parts of the pathway carry margin and which quietly subsidise the rest.
Ageing distinguishes a genuinely overdue instalment from one that is simply not due yet.
Cost per cycle started is the honest number, and it frequently reorders which channels look worthwhile.
Ranking within the centre rather than across specialities keeps performance conversations fair.
No. Clinical and embryology records stay in your existing systems. Drapto is the revenue and operational measurement layer above them.
Yes. Partial and staged payments are tracked against the original balance, with ageing applied so overdue amounts are distinguishable from scheduled ones.
Yes, through lead-to-patient conversion funnels, which is the metric that matters most in fertility marketing.
Yes. All three agents run on your own AI provider key and work from data already in your account. The Revenue Leakage Analyst calculates deterministically, so every figure it reports is verifiable against your own books.